PRIVACY POLICY

for www.hooligans1312.com

Last updated: 12 January 2026.

1. WHO IS THE DATA CONTROLLER

The data controller is:

“Mario Riders” OOD (Ltd.)
UIC: 206252421
VAT No.: BG206252421
Registered office and management address: 15 Dunav Street, Pirgovo village, 7090, Bulgaria  
Email: shop@hooligans1312.com
Phone: +359 888 500 651

2. WHAT THIS POLICY COVERS

This policy explains what personal data we collect, why we process it, on what legal basis, to whom we disclose it, how long we keep it, and what rights you have as a data subject when you:

  1. visit the website

  2. place an order

  3. create an account

  4. submit a contact form

  5. subscribe to a newsletter and marketing messages

  6. use personalised services and requests (where available)

3. WHAT PERSONAL DATA WE COLLECT
3.1 Data you provide to us directly

A) Order and delivery
We collect data necessary to process your order and deliver it, such as:

  • first and last name

  • phone number

  • email address

  • delivery address, city/town, postal code, country

  • recipient details (if different from the customer)

  • order information (selected products, sizes, quantities, price, delivery)

  • order notes (if you enter any)

B) Invoicing
If you request an invoice to a company, we may collect:

  • company name

  • UIC and VAT number (if applicable)

  • registered address

  • legal representative/manager (if required for the document)
    This data is processed to comply with legal obligations related to accounting and taxes.

C) Account and registration
When you create an account, we collect:

  • email address

  • name, phone and addresses (if you provide them)

  • login and security data, such as an encrypted password and technical login logs

D) Contact form and communication
When you contact us via the contact form or email, we process:

  • name

  • email address

  • subject and content of the message

  • any additional data you choose to send us

E) Newsletter and marketing messages
When you subscribe to our newsletter, we process:

  • email address

  • consent data (date, time, source and a technical identifier, where available)
    You can unsubscribe at any time via the link in the message or by emailing shop@hooligans1312.com.

3.2 Data we collect automatically when you use the website

When you visit the website, we may collect technical and behavioural data, such as:

  • IP address

  • device and browser identifiers

  • pages you visit and actions on the website (e.g., adding items to the cart)

  • approximate location based on IP

  • cookies and similar technologies

The website uses functional cookies for normal operation of the cart, session and preferences, as well as analytics tools (e.g., Google Analytics) when enabled. For more information, see our Cookie Policy.

3.3 Data we receive from third parties

We may receive data from:

  • payment providers (e.g., PayPal and card payment provider), such as payment status, transaction identifier and confirmation

  • courier services (e.g., Econt), such as delivery status and shipment tracking number

  • analytics and marketing providers, when enabled and where applicable, according to cookie settings

We do not receive or store your full bank card details. Payments are processed by licensed payment providers.

4. WHY WE USE YOUR DATA AND ON WHAT LEGAL BASIS

We process personal data only where there is a lawful basis under GDPR.

4.1 Performance of a contract

Purpose: accepting and processing orders, delivery, customer support
Legal basis: performance of a contract or steps prior to entering into a contract at your request (GDPR Art. 6(1)(b))

4.2 Legal obligations

Purpose: accounting, tax and financial documents, warranty and complaint procedures where applicable
Legal basis: compliance with a legal obligation (GDPR Art. 6(1)(c))

4.3 Legitimate interests

Purpose: website security, fraud prevention, protection in legal claims, service improvement and statistics where applicable
Legal basis: legitimate interest (GDPR Art. 6(1)(f))
We apply a balancing test and do not process data in a way that unjustifiably affects your rights.

4.4 Consent

Purpose: newsletter and marketing messages, as well as analytics and marketing cookies where enabled
Legal basis: consent (GDPR Art. 6(1)(a))
You may withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

5. WHO WE SHARE PERSONAL DATA WITH

We disclose personal data only when necessary and to the minimum extent required. Possible recipients include:

  • courier services (e.g., Econt) to deliver your order

  • payment providers (e.g., PayPal and card payment provider) to process payments

  • hosting provider and technical support provider for the website

  • email/communications provider (if we use an external system)

  • accounting and audit services where necessary for legal purposes

  • analytics and marketing providers (e.g., Google Analytics) when enabled

When third parties process data on our behalf, they act as processors under GDPR and have contractual obligations for security and confidentiality.

6. TRANSFERS OUTSIDE THE EEA

Some providers (e.g., PayPal and Google) may process data outside the European Economic Area. In such cases, appropriate safeguards under GDPR are applied, such as Standard Contractual Clauses and other mechanisms where applicable.
You can request information about the safeguards by emailing shop@hooligans1312.com.

7. RETENTION PERIODS

We retain personal data only for as long as necessary for the purpose and as required by law. Typical periods:

  • order data and accounting documents are kept for the periods required by applicable accounting and tax law, typically up to 10 years

  • account data is kept while the account is active or until you request deletion, unless we must keep certain data by law

  • correspondence and inquiries are kept until the case is resolved and for a reasonable period thereafter to protect against disputes

  • newsletter data is kept until you unsubscribe or withdraw consent

  • security logs are kept for a limited period necessary for security and diagnostics, typically [example: 6 to 12 months]

8. YOUR RIGHTS

Where applicable, you have the following rights:

  • right to information and access

  • right to rectification of inaccurate data

  • right to erasure where there is no legal ground to keep the data

  • right to restriction of processing

  • right to data portability (when processing is based on a contract or consent and is automated)

  • right to object to processing based on legitimate interests

  • right to withdraw consent at any time

  • right to lodge a complaint with a supervisory authority

To exercise your rights, email shop@hooligans1312.com and describe your request. To protect your data, we may ask for additional information to verify your identity.

Supervisory authority in Bulgaria:
Commission for Personal Data Protection (CPDP) – www.cpdp.bg

9. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies for:

  • essential functions (such as cart and session)

  • preferences (such as language)

  • statistics and analytics where enabled

  • marketing where enabled and where consent has been given

Details and preference management are described in the website’s Cookie Policy.

10. SECURITY

We apply technical and organisational measures to protect data, such as:

  • access control and restricted access to admin panels

  • SSL encryption (where available)

  • security logs and protection against abuse

  • incident management procedures

No system is absolutely secure, but we maintain reasonable measures appropriate to the risk.

11. AUTOMATED DECISION MAKING AND PROFILING

We do not make decisions that produce legal effects for you solely through automated processing. We may use automated security and fraud prevention filters that do not lead to an automatic refusal without human review, where applicable.

12. CHILDREN

The website is not intended for persons under 16 years of age. If you believe a child has provided data without a parent/guardian’s consent, contact us so we can take action.

13. CHANGES TO THIS POLICY

We may update this policy due to changes in law, services or the website. The current version is published on this page with an updated “Last updated” date.

14. CONTACT

For questions and requests relating to personal data:
shop@hooligans1312.com